Local SEO marketing focuses on optimizing a business’s online presence to attract more customers from relevant local searches. It involves a combination of tactics, such as optimizing local business listings, creating locally relevant content, and managing online reviews. By targeting local keywords and ensuring your business information is accurate and consistent across all platforms, local SEO marketing helps increase your visibility in search engines like Google. This approach is essential for businesses that rely on local customers, driving more in-store visits and local leads.